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MrBeast's "Red Ink" Cheat Code: Why He Loses $80M a Year on Purpose 🩸
MrBeast loses $80M a year on purpose. 🩸 While amateurs panic at the red ink, he used it to build a $5B empire. He isn't in the video business; he's in the Attention business. Like Costco’s $4.99 chicken, he uses "Loss Leaders" to buy customers. 🍗 But here is the catch: You can't execute this strategy with your own cash flow. You need a War Chest to float the gap. Stop saving your way to the top. Start funding your way to a monopoly. 🚀

Leo Kanell
Feb 38 min read


Miracles Are Great. Funding Is Better.
In 2008, Elon Musk wasn't a billionaire. He was broke, divorced, and borrowing rent money. Tesla and SpaceX were 48 hours away from bankruptcy. He didn't survive because of his IQ. He survived because he fought for liquidity until the 11th hour.
The truth is that money is oxygen. Drowning at 10 feet feels exactly the same as drowning at 10,000 feet. You aren't smarter when you are funded - you are just alive. Miracles are great. Funding is better.

Leo Kanell
Jan 275 min read


Inflation is Your Business Partner
While you are patting yourself on the back for being 'debt-free' and hoarding cash, your money is being stolen right out from under your nose. It’s called inflation. Between January 2020 and January 2023, the United States experienced a cumulative inflation rate of roughly 15.98%. That means the cash you sat on lost nearly 16% of its buying power in just three years. We call it The Inflation Heist. And honestly? It’s the only way to win when the game is rigged.

Leo Kanell
Dec 2, 20259 min read
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