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MrBeast's "Red Ink" Cheat Code: Why He Loses $80M a Year on Purpose 🩸
MrBeast loses $80M a year on purpose. 🩸 While amateurs panic at the red ink, he used it to build a $5B empire. He isn't in the video business; he's in the Attention business. Like Costco’s $4.99 chicken, he uses "Loss Leaders" to buy customers. 🍗 But here is the catch: You can't execute this strategy with your own cash flow. You need a War Chest to float the gap. Stop saving your way to the top. Start funding your way to a monopoly. 🚀

Leo Kanell
Feb 38 min read


New Year’s Resolutions are for Amateurs: The "Q5" Strategy 🧨
New Year’s Resolutions are for Amateurs. While your competition treats December like a victory lap, data shows their productivity collapses to a 36/100 score. They are vulnerable. Meanwhile, ad costs drop 17% and executive inboxes are unguarded. Welcome to "Q5"—the hidden month where market share is stolen while the world sleeps. Stop waiting for the ball to drop. Clock in.

Leo Kanell
Dec 10, 20256 min read
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