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MrBeast's "Red Ink" Cheat Code: Why He Loses $80M a Year on Purpose 🩸
MrBeast loses $80M a year on purpose. 🩸 While amateurs panic at the red ink, he used it to build a $5B empire. He isn't in the video business; he's in the Attention business. Like Costco’s $4.99 chicken, he uses "Loss Leaders" to buy customers. 🍗 But here is the catch: You can't execute this strategy with your own cash flow. You need a War Chest to float the gap. Stop saving your way to the top. Start funding your way to a monopoly. 🚀

Leo Kanell
Feb 38 min read


Miracles Are Great. Funding Is Better.
In 2008, Elon Musk wasn't a billionaire. He was broke, divorced, and borrowing rent money. Tesla and SpaceX were 48 hours away from bankruptcy. He didn't survive because of his IQ. He survived because he fought for liquidity until the 11th hour.
The truth is that money is oxygen. Drowning at 10 feet feels exactly the same as drowning at 10,000 feet. You aren't smarter when you are funded - you are just alive. Miracles are great. Funding is better.

Leo Kanell
Jan 275 min read
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