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MrBeast's "Red Ink" Cheat Code: Why He Loses $80M a Year on Purpose 🩸
MrBeast loses $80M a year on purpose. 🩸 While amateurs panic at the red ink, he used it to build a $5B empire. He isn't in the video business; he's in the Attention business. Like Costco’s $4.99 chicken, he uses "Loss Leaders" to buy customers. 🍗 But here is the catch: You can't execute this strategy with your own cash flow. You need a War Chest to float the gap. Stop saving your way to the top. Start funding your way to a monopoly. 🚀

Leo Kanell
Feb 38 min read
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