Stop Building Businesses. Start Funding Them. (The "Kingmaker" Strategy)

Why the Era of the "Hustle" is Dead and the Era of the "Check Writer" is Here

(Learn more here!)

Everyone wants to be the King. 👑

If you open LinkedIn right now and scroll for just five minutes, you will drown in a sea of titles. Everyone is a "CEO." Everyone is a "Founder." Everyone is a "Visionary." 🙄

It feels like the whole world is chasing the exact same dream. They all want to build the next Amazon, the next Tesla, or at least launch a marketing agency that actually makes it past the one-year mark. They buy the courses, they attend the masterminds, and they talk a big game.

But look a little closer at their reality. 🧐

Most of these "kings" are actually prisoners of their own businesses. They are grinding 80 hours a week just to keep the lights on. They are fighting supply chain nightmares that never end. They are battling client churn every single month. They wake up in a cold sweat praying that Google or Facebook didn't change their algorithm overnight and wipe out their revenue. 📉

They are playing the game on "Hard Mode." 🎮

And honestly? Most of them are losing.

But while they fight for scraps in the arena, getting muddy and bloody, there is a small, quiet group of people watching from above.

These people are sitting in the luxury box. 🥂 They are watching the chaos with a smile. And the best part is they get paid regardless of who wins the fight.

They aren't Building the business. They are Funding it. 💰

We call this The Kingmaker Strategy.

It is the ultimate pivot. You see, we are living in a "Post-ZIRP" economy. I know that sounds like fancy economist talk, but it’s actually very simple: The "free money" party is over. 🚫🎉(ZIRP = Zero Interest Rate Policy)

For the last 15 years, money was cheap and easy to get. But now, cheap money is dead. Capital is scarce. And when something is scarce, it becomes incredibly valuable.

In this new world, the people who operate the business (the Operators) are at a disadvantage. But the people who control the money (the Allocators) hold all the cards. 🃏

Here is why the smartest entrepreneurs are done with the grind and are pivoting from "Operator" to "Capitalist." 🚀

The "Zero-Inventory" Glitch

Why Selling Digital Money Beats Selling Physical Boxes Every Time

I have a lot of friends in the E-commerce game. And let me tell you, they look about 10 years older than they actually are. 👴

They are constantly white-knuckling it through their day. They stress about "inventory turnover" and whether their products will arrive from overseas on time. They lose sleep over "shipping logistics" and getting crushed by rising "warehouse fees." It is a never-ending grind.

The problem is simple: They are fighting against physics. And physics usually wins. 📦

When you look at the hard data, the reality of selling physical products is brutal. In 2024, the average net profit margin for an e-commerce business is hovering somewhere between a measly 4% and 10%.

Think about that for a second. For every $100 they sell, they keep maybe $4.

Why is it so low? Because of a silent killer called "carrying costs." Just holding onto that inventory costs them anywhere from 12% to 35% of its value every single year. It is a tax on their very existence. If the product sits on a shelf, it is burning money. 🔥

Now, compare that to the funding game.

As a "Kingmaker," your inventory isn't made of plastic, glass, or cotton. Your inventory is digital dollars. 💸

This changes the entire business model:

• It doesn't rot or go out of style.

• It doesn't need a climate-controlled warehouse.

• It costs exactly $0 to ship across the country.

• It arrives instantly. ⚡

You aren't moving heavy boxes; you are moving data.

This "Zero-Inventory" model is the secret weapon. It is the reason why mature fintech companies and funding agencies can hit profit margins (EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortization) of 52%.

It comes down to simple math. If you want to sell another 1,000 t-shirts, you have to buy, store, and ship 1,000 t-shirts. But if you want to originate another $10,000 loan, you just click a button. The cost to you is effectively zero.

Stop paying rent for warehouses. Start getting paid for access. 🛑🏭

The "Pickaxe" Rule

Why You Should Sell Shovels Instead of Digging Holes

You have probably heard the story of the California Gold Rush of 1849. 🤠

Tens of thousands of people rushed out West, risking their lives and their life savings, all hoping to strike it rich. They spent their days knee-deep in freezing water, panning for gold in the mud. A few of them got lucky. Most of them went broke.

But the people who consistently got the richest weren't the ones digging in the dirt. It was the guys selling the pickaxes, the shovels, and the denim jeans. ⛏️👖

History is repeating itself right now.

Today, we are living through an "Entrepreneurship Gold Rush." Everyone wants to escape the 9-to-5. Despite interest rates being high and the economy being weird, there were 5.2 million new business applications filed in 2024 alone. That is millions of people trying to stake their claim.

But here is the brutal reality for those modern-day "miners":

The odds are stacked against them. The data tells us that 90% of startups eventually fail. Nearly 50% of them are dead and buried within five years. 🪦

If you are a "Builder," you are effectively betting your livelihood on a coin flip. You have to be right about your product, your marketing, your timing, and the economy - all at once.

But if you are the Funding Partner, the game is completely different.

You don't have to guess which business model is "hot" right now. You don't have to worry if AI is going to replace copywriters or if dropshipping is dead. You just tax the ecosystem.

While individual businesses die every single day, the market for business loans is bulletproof. In fact, it is projected to hit $9.3 trillion by 2030. 📈

By positioning yourself as the provider of the "shovel" (capital), you hedge your risk across the entire market. You aren't betting on one horse; you own the racetrack.

The best part is you get paid whether they find gold or not! 🤝💰

The "Gatekeeper" Fallacy

How Speed Killed the Big Bank Monopoly

For decades, the financial world had a giant "Do Not Enter" sign on the door. ⛔

If you wanted to lend money or be involved in high-level finance, you had to be a bank. You needed a massive vault, a government charter, and a fancy building with a marble lobby. Aaah! Impressive! You needed to wear a suit and look down your nose at people.

But I have good news: That world is dead. 💀

The "Gatekeeper" (the big bank) has been bypassed. And they weren't beaten by lower prices or better marketing. They were beaten because they are just too slow. 🐌

In a traditional bank, getting a business loan is a nightmare. It takes weeks to process the paperwork and up to two months to actually see the cash. In 2025 into 2026, two months is an eternity. A business can die in two months.

In the modern economy, Fintechs and alternative lenders are funding deals in 24 to 48 hours. 🚀

Speed is the new currency. When a business owner needs to make payroll on Friday or buy inventory for a flash sale, they don't care about getting the absolute lowest interest rate. They care about survival.

That is why 85% of borrowers now prioritize speed over the lowest cost. It is also why Fintechs have already captured 47% of the small-ticket loan market. They are winning because they are fast.

The "Funding Machine" technology we use allows independent consultants - people just like you - to access these same capital markets. You can secure $50,000, $100,000, or even $200,000 for a client in a matter of days.

Meanwhile, their local bank manager is still asking them to fax (yes, literally fax 📠) their tax returns to a processing center in another state.

You become the hero. You save the deal. And you get paid for being the one who moved fast. 🦸‍♂️💸

The Verdict

It Is Time to Choose Your Character

So, here is the bottom line.

Being a "CEO" is great. It looks fantastic on a business card. It gets you likes on Instagram. It feeds the ego. 😎

But being the Kingmaker - the person who actually holds the keys to the castle - is infinitely better. Why? Because it doesn't just feed your ego. It feeds your bank account. 🏦📈

The game has changed. The "Builder's Alpha" - the advantage you used to get from hustling, grinding, and building a product from scratch - is gone. It has been eroded by broken supply chains, market saturation, and brutal competition.

The "Kingmaker's Alpha" is here. 👑

You have a choice to make right now. You can continue to play the game on Hard Mode. You can keep trying to dig for gold with your bare hands, hoping you get lucky before you run out of energy.

Or, you can get smart. You can step out of the mud and start selling the shovels. 🛠️

The world doesn't need another t-shirt brand. It needs capital. Be the one who provides it.

Clock in. ⏰

Learn more here!